Crisis Communication and Media Training
A two day course that prepares your organisation to communicate when it matters most. Day one builds your crisis communication plan and the first hour response. Day two puts your spokespeople in front of the camera. Delivered by a media expert who has reported on emergencies for mainstream news.
Course Overview
In a crisis, what you say and how quickly you say it shapes how your organisation is judged. Staff, families, customers, partners and the media all want information at once, social media fills any silence with rumour, and the first interview can define the story.
This course is delivered by a media expert who has worked in emergency reporting and mainstream media, so delegates learn how journalists actually cover a crisis and what they need from you. It brings together what used to be two separate courses, crisis communication and press and media handling.
Day one: the crisis communication plan. The first hour, holding statements, deciding who speaks and what can be said, communicating with staff and families, working alongside the emergency services when they lead public messaging, monitoring social media and correcting misinformation, and a scenario in which the team drafts and releases its first statements as the incident develops.
Day two: media and spokesperson training. How newsrooms cover an incident, key messages, recorded television and radio interviews, doorstep questions, press conferences and handling hostile or sensitive questions, with each spokesperson filmed, played back and coached.
About the Trainer
The course is delivered by a media expert who has worked in emergency reporting and mainstream media, supported by the 1705 Consultancy team, who bring command experience from real incidents. It is certified by 1705 Consultancy.
Frequently Asked Questions
A media expert who has worked in emergency reporting and mainstream media, supported by the 1705 Consultancy team. The course is certified by 1705 Consultancy.
The two days are designed to work together. If you already have a crisis communication plan, talk to us and we will tailor the content to focus where you need it most.
Yes. On day two each spokesperson gives recorded interviews that are played back and coached, so they leave having practised under realistic pressure.
Yes. Day one covers monitoring social media during an incident, responding to misinformation and keeping your channels consistent with official messaging.
Yes. It pairs with Strategic (Gold) Crisis Command, which covers strategic communications as part of leading the wider response.
£695 + VAT per delegate for the 2 day course, with a maximum of 8 so everyone gets time in front of the camera. Open dates run with a minimum of 6 delegates. See our booking and cancellation terms.
What Delegates Will Learn
- How to communicate in the first hour of a crisis
- How to write and approve holding statements quickly
- How to communicate with staff, families and partners
- How to work alongside the emergency services on public messaging
- How to manage social media and misinformation
- How to give a confident, accurate media interview
Who Is This Course For?
- Directors, executives and senior managers
- Nominated spokespeople
- Communications, PR and marketing teams
- Event directors and venue managers
- Crisis management and resilience teams
- Local authority and public sector communicators
- Duration 2 days
- Level Strategic communications
- Delivery In person, UK wide
- Delivered by A media expert with emergency reporting experience
- Price £695 + VAT per delegate (up to 8)
- Certificate 1705 Consultancy certificate
Upcoming course dates
No open dates are scheduled right now. We also run this course on site for teams.
Ask about dates
Ready to book?
Tell us how many people need training and where, and we will come back to you within one working day with dates and a price.